Today, e-commerce is one of the most promising sectors of global retail. Experts predict the growth of the global e-commerce market to $7 trillion by the end of 2024. Therefore, it is expected that ecommerce development services will become more in demand, competition will grow, and businesses will adapt to new conditions in order to stay afloat in the future.
Probably, many companies will decide to follow the current trends of the world market. Let’s get acquainted with the top five.
Fast delivery
According to Shopify, 58% of surveyed users would like to receive their purchase on the day of ordering. Online stores cannot ignore such a customer request. There are two ways to improve delivery speed:
1. Improve the delivery system. In addition to cooperation with traditional logistics services, it is worth starting to cooperate with third-party delivery services. It would also be a good idea to think about opening a pick-up point or a local warehouse where the courier or buyer can pick up the goods themselves.
2. Improve demand forecasting and inventory management. Working with analytics, an entrepreneur will be able to predict demand for a particular product, control warehouse balances and replenish stocks in a timely manner, which will speed up the sending of orders to customers.
Convenience of purchasing via a mobile device
More and more often, purchases in online stores are made not via a laptop, but via a tablet or smartphone. If the process of placing an order and purchasing on the mobile version of the site is inconvenient, the user will never go there again.
The following actions will help improve this process:
● improving the design of the site and/or mobile application;
● expanding the options for accepting mobile payments or digital wallets;
● allowing login via an account in social networks to place an order instead of mandatory registration;
● introducing a visual search function in catalogs.
Live sales
According to McKinsey Digital, purchases during live broadcasts on social networks, on a brand’s website or in a mobile app could account for 20% of all global e-commerce by 2026. Businesses should prepare for this in advance and start developing sales during live broadcasts now:
● conduct interactive entertainment shows;
● offer discount codes, bonuses and other pleasant surprises that are valid only during live broadcasts;
● advertise online broadcasts in every possible way.
Voice instead of text
Various voice assistants make online shopping much easier. Many users resort to their help, and online stores are gradually mastering the new sphere of voice commerce. They are implementing and gradually improving the voice search system, optimizing product descriptions and using special payment systems that allow you to transfer money using voice commands.
Collecting data about customers
In the future, Google plans to disable third-party cookies, which will prevent advertisers from collecting data about users. Therefore, online stores should more actively interact with their visitors and receive information from them. This will help build trusting and mutually beneficial relationships with them, because in the future, the store will be able to better understand the needs of customers and make them special offers.
